Services: Web Development & Design

Our Web Services

A website is a vital component in the marketing process. It is important that your marketing messages to the Internet are done in a sophisticated and creative way, which is consistent with your company's overall marketing activity. Our design, hosting and development services are ideal for small businesses and individuals who are wanting to develop a professional, user-friendly website.

A professionally designed website allows a company or individual to:

• Enhance the professional image of your business
• Increase sales by reaching more potential customers
• Save time by educating your customers about you and your products
• Increase your accessibility by allowing your customers to visit your website 24 hours a day to get information
• Improve customer relations and build customer loyalty

Our services include:

• Website Design and Development
• Website Redesigns
• Domain Registration
• Website and Email Hosting
• Database Integration
• Ongoing Website Maintenance
• Search Engine Optimization

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Web Site Development Life Cycle

1. Planning Phase
The planning phase is the fundamental process of understanding why the web site should be built. There are various reasons why a web site should be built and here are a few:

• Commercial web site
• Education web site
• Entertainment web site
• News web site
• Organizational web sites
• Personal web site

2. Analysis Phase
During the analysis phase we strive to determine what the web site will look like and what information will be presented. This process is largely information gathering and is usually done in a face-to-face meeting. We often review competitor web sites, review web design layouts, and determine the target audience. At the end of the analysis phase SSCI will understand the purpose, the web sites requirements, and will have a general idea of web designs.

3. Template Design Phase
During the prototype design phase, Sanders Software will create a design template for review. The templates are placed into a simple HTML page that clients can call up in a browser and view like they would in a full working web design.

4. Review of Template Design Phase
At this point the client will be able to review the template design and request any desired changes.

5. Development Phase
Once a web site design has been approved by the client Sanders Software can begin the web site development.

6. Testing Phase
The web site development has completed and it is time for testing. Testing is done to ensure the web site is fully functional within all main browsers (Internet Explorer, Firefox, Opera, Safari, Google Chrome) and there are no bugs.

7. Release Phase
Testing has completed and the web site is ready to be released to the world. At this point depending on the client Sanders Software will either set move the web site to its web host or pass it along to the client’s web host.

8. Search Engine Optimization (SEO) Phase
We will apply the appropriate keywords and title tags to each page to ensure as high a page rank as possible. We will also submit your web site to all the major search engines and start the web traffic monitoring via Google Analytics.

9. Maintenance Phase (Optional)
As time rolls on there is often information and/or section within the web site that require updating. There may also be new web pages or new information that needs to be added to the web site. At this stage Sanders Software will provide the required changes.

Website Hosting

Your website needs dependable hosting to remain profitable. Sanders Software web hosting is known for its world-class uptime and support, the foundation our clients need to succeed in the online world. Web hosting features include:

• Secure FTP for fast and reliable file transfers
• Web-based email, including the convenience of email forwarding
• Shopping cart supportive software
• Extensive and detailed web statistics to track your site’s success

Email Hosting:

Whether your business uses Outlook, Blackberry, or just about any other email client or device, you'll always have access to your email - delivered where you want it, the way you want it. Includes firewall, spam, and virus protection.

• POP/SMTP Email
• Web Based Email
• Virus and spam filtering

Microsoft Exchange Hosting:

Microsoft Exchange 2007 is a hosted application and messaging tool that makes collaboration easy for e-mail messages, calendars/schedules, contacts and tasks. All communication can be unified over the Network through Microsoft Outlook, mobile phones such as the iPhone or the Blackberry via Internet Browser.

Because Exchange coordinates your email from one centralized network location, you can check it from any PC with an Internet connection by providing your username and password. This allows you to keep your email and calendar schedule intact from any location.

Members of your business and organization will have constant, easy access to their business communication and scheduling via Sanders Software Exchange hosting. This is great for employees who work remotely, travel regularly or just need quick, easy, and well-organized access to their business communication.

Website Maintenance Services

Once a new website design is live, the project has not ended, but rather the needs of the site have changed. Keeping your new site fresh, accurate, and working well will maintain your company’s strong online presence while increasing visitors and activity. Website maintenance is key to the ongoing success of your website.

Internet trends and technologies are constantly evolving and your business is growing. Sanders Software website maintenance plans ensure your site evolves with the changing demands.

Typical website maintenance includes:

• Site content updates:
  By keeping your website fresh, customers will visit frequently to check out what’s new. And as your company grows, so will your site. Your company information will need updated, relative industry news will need to be added, and old articles will need to be properly archived. With the expansion of content and the correct archiving of outdated material, your site’s position in search engine rankings will improve. Website maintenance will encourage repeat visitors, increase customer activity, and ultimately enhance your site’s search engine rankings.
• Product/Service updates:
  New products and services will need to be added, prices will change, and old products and services will need to be removed. By keeping your products and services up-to-date with website maintenance, you leverage your online business above the competition.
• Interactivity maintenance:
  With the ever-evolving technologies in the web world, a website begins to look and act old if the interactive website components are not consistently updated. If your site’s development pieces are not working properly on all browsers, you’ll lose customers and weaken your online reputation. Website maintenance fine-tunes your site to ensure your website interactivity is working properly. The successful interactivity of your website will help to market your products and services while capturing new clients.
• Overall site improvements:
  Your website’s most reliable performance appraisal is the one you receive from customers visiting your site. Questions, comments, complaints, and suggestions generated from site visitors provide indispensable feedback to improve your site. With website maintenance, you can use these suggestions to enhance your site and your online performance.
• Internet Marketing/SEO maintenance:
  The ever-growing need of community development, online marketing, strategic web promotion, and regular creative improvement are regarded as vital tools to increase visitors and activity. The most trusted and cost-effective strategy to get your business online is search engine optimization (SEO) website maintenance packages. Sanders Software markets your site by identifying the most commonly searched keywords for your industry, giving you monthly reports to analyze your search engine ranking, synchronizing all the SEO changes with search engines indexing process, and more. We review your campaign and internet marketing efforts regularly, tweaking them as necessary, to give you outstanding results.

Search Engine Optimization (SEO) & Internet Marketing

The foundation of any profitable internet marketing campaign is a fundamentally-sound and optimized website. Search engine optimization is by far the best way to maintain a stream of free, qualified traffic flowing to your website.

Search engines are the gateway through which potential customers find your product. Placement in the top ten rankings for relevant keywords is crucial for any business wishing to continue being competitive in the 21st century. After implementing a customized, well-researched and executed search engine optimization campaign, your business will see a influx of new leads.

The steps we take to optimize your website:

• Keyphrase Research and Identification
  The most relevant and specific keyphrases are selected, based on your existing analytics data (if available), competitor’s meta tags, and keyword discovery tools.
  
  Sanders Software then chooses the best keyphrases relevant to the competitiveness of your search market.
• Title and Meta Tag Optimization
  Next, Sanders Software implements your researched keyphrases in the necessary places on your site. One of the most important locations for your keyphrases is within your titles. We determine a hierarchy for the pages in your site, placing the more general keywords on pages with the most links.
  
  Although Meta description tags (the descriptions under search results) don’t affect your site’s ranking in search engine results, they need to be well-written and enticing to encourage people to click onto your site.
• Website Submittal to Search Engines
  Once your site is optimized, we submit your site to major search engines using XML sitemaps. It typically takes 2 to 4 weeks before they index your site completely.
• Link building
  Search engines measure the importance of each website through the number and quality of inbound links the site receives. Relevant inbound links can do wonders for search engine rankings.
• Web Analytics
  Our web analytics report will detail many areas of information to show both results and progress. This data will show your search engine rankings climb and the results will slowly become a reality. If your website is properly structured, you will see the online forms being filled out and the phones starting to ring.

Domain Registration

Sanders Software is proud to offer domain registration hosting via our GoDaddy Reseller Account.

Simply click on the icon below to find and register a domain name.

Our Portfolio

Below is a sample of some of Sanders Software's recent web development work.

	Company Name: FarmBooks Accounting Software Business Type: Accounting Software designed specifically for farmers and ranchers Website: Farm and Agriculture Accounting Software		Company Name: Cooper's Cause Foundation Business Type: Charitable Foundation Website: Pediatric Heart Foundation
	Company Name: Sizzors Salon and Spa Business Type: Salon and Spa Website: Lawrence, KS Hair Salon and Spa		Company Name: Lawrence Give Back Business Type: Loyalty Card Program Website: Lawrence, KS Loyalty Cards
	Company Name: Allen & Purcell Insurance Business Type: Insurance Agency Website: Lawrence, KS Auto, Home, Life, & Business Insurance		Company Name: Bureau of Lectures & Concert Artists, Inc. Business Type: School Assembly Programs Website: School Shows and Assemblies
	Company Name: Hoyt's Truck Center Business Type: Truck and Trailer Repair Website: Semi Truck Repair & Maintenance		Company Name: The Halcyon House B&B Business Type: Bed and Breakfast Website: Lawrence, KS Bed and Breakfast
	Company Name: Lawrence Bank Business Type: Bank Website: Lawrence, KS Bank		Company Name: Barber Emerson, L.C. Business Type: Law Firm Website: Lawrence, KS Law Firm
	Company Name: Branson KOA & Chastain Convention Center Business Type: KOA Campground Website: Branson, MO KOA Campground		Company Name: Troutt, Beeman & Co., P.C. Business Type: Accounting Website: Kansas and Missouri CPAs
	Company Name: Bradley Animal Hospital Business Type: Veterinary Hospital Website: Lawrence, KS Vet		Company Name: Great American Bank Business Type: Bank Website: De Soto, KS Bank
	Company Name: Anderson & Byrd, L.L.P. Business Type: Law Firm Website: Ottawa, KS Law Firm		Company Name: City of Wellsville, KS Business Type: City Portal Website: Wellsville, Kansas
	Company Name: The University National Bank Business Type: Bank Website: Local Lawrence, KS Bank		Company Name: All-Pro Services, Inc. Business Type: Emergency Service Cleanup & Disaster Recovery Website: Lawrence, KS Water, Fire & Smoke Restoration
	Company Name: Kansas Advocates for Better Care (KABC) Business Type: Non-profit Website: Kansas Nursing Home Reports		Company Name: Landmark Lighting of Kansas City Business Type: Landscape Lighting & Fixtures Website: Kansas City Landscape Lighting and Fixtures
	Company Name: GordenRose Photography Business Type: Photography Website: Kansas Photography - Weddings, Senior Pictures, Families & Teams		Company Name: III Sigma Business Type: Manufacturing Website: Bulk Density and Moisture Monitoring Systems
	Company Name: Anytime App Business Type: Home Loans Website: Lawrence, KS Home Loans		Company Name: The African Acrobats Business Type: School Assembly Program Website: The African Acrobats School Assembly Program
	Company Name: Willowridge Landscape Company. Business Type: Landscape Design Website: Lawrence, KS Landscape Design		Company Name: Stevens & Brand LLP Business Type: Law Firm Website: Local Lawrence, KS Law Firm
	Company Name: Chaney Incorporated Business Type: Plumbing, Heating and AC Website: Lawrence, KS Plumbing, Heating & AC		Company Name: Animal Clinic of North Topeka Business Type: Veterinary Hospital Website: Topeka, KS Vet
	Company Name: Jim Dawson, Accounting for Farms Business Type: Accountant Website: James R. Dawson - Accountant		Company Name: Spring Lake Estates HOA Business Type: Home Owners Association Website: Indiana Home Owners Association
	Company Name: GordenRose Photography Business Type: Photography Website: Kansas Photography - Weddings, Senior Pictures, Families and Teams		Company Name: Offsite SAN Business Type: Secure Online Data Backup & Recovery Website: Secure Internet Backup
	Company Name: Lawrence Athletic Club Business Type: Athletic Club Website: Lawrence, KS Gym and Athletic Club		Company Name: Indiana State Teachers Association Business Type: Financial Services Website: Indiana Teachers Financial Services
	Company Name: Garrett & Coons Business Type: Bankruptcy Law Firm Website: Local Lawrence, KS Bankruptcy Law Firm		Company Name: The Chinese Acrobats Business Type: School Assembly Program Website: The Chinese Acrobats School Assembly Program
	Company Name: Garrison Roofing Business Type: Roofing Website: Lawrence, KS Roof Repair, Tear Offs and Reroofs		Company Name: Steel Toe Tennis Shoes Business Type: Safety Footwear Website: Safety Footwear
	Company Name: E. Edwards Work Wear Business Type: Safety Footwear and Work wear Website: Safety Footwear and Work wear