Our Web Services

A website is a vital component in the marketing process. It is important that your marketing messages to the Internet are done in a sophisticated and creative way, which is consistent with your company's overall marketing activity. Our design, hosting and development services are ideal for small businesses and individuals who are wanting to develop a professional, user-friendly website.

A professionally designed website allows a company or individual to:

• Enhance the professional image of your business
• Increase sales by reaching more potential customers
• Save time by educating your customers about you and your products
• Increase your accessibility by allowing your customers to visit your website 24 hours a day to get information
• Improve customer relations and build customer loyalty

Our services include:

• Domain Registration
• Website Design and Development
• Website Redesigns
• Website and Email Hosting
• Website Analytics
• Ongoing Website Maintenance
• Search Engine Optimization
  
  
• Content Management Systems (CMS)
  A CMS makes it easy for you to manage the content and appearance of your website. Dynamic, database-powered CMS's can be thought of as the "core" or "framework" of your website, serving as the backbone architecture that glues together a web page's text, images, URL path, links, etc. in a way that lets non-technical people manage the site without touching any code. Sanders Software specializes in the setup and design of Joomla, Drupal and Wordpress CMS systems.
  
  
• eCommerce Websites with Product Cart
  Sanders Software specializes in the design and setup of ProductCart shopping cart stores. ProductCart is a feature-rich, PA-DSS validated (for PCI compliance), robust shopping cart program used by thousands of businesses to sell online.
  
  Product Cart Features Quick List:
  
  • PA-DSS validated shopping cart software used by thousands of businesses to run a professional Internet storefront.
  • Manage everything about your store (categories, products, customers, orders, etc.) from an easy to use and intuitive control panel.
  • Direct integration with over 30 payment gateways including Google Checkout, PayPal and custom payment types.
  • Instant shipping calculations via integrations with UPS, FedEx, USPS, CanadaPost and custom shipping settings.
  • Search engine friendly shopping cart helps you drive traffic to your online store.
  • 100s of features including ability to easily setup wholesale pricing, customer level pricing, cross selling, customer discounts, quantity discounts, drop shipping, affiliate program, manage content pages, etc.
  • Build To Order version allows for product configuration with online quoting system.
  • Apparel add-on handles inventory for product variations.
  • Other add-ons include QuickBooks Synch, MailUp newsletter management, eBay integration, etc.
  • Easily integrate your existing site design into Product Cart's design template.
  Contact us with any questions you may have. We'd be glad to explain how Product Cart can help your business.

Web Site Development Life Cycle

1. Planning Phase
   The planning phase is the fundamental process of understanding why the web site should be built. There are various reasons why a web site should be built and here are a few:
   
   
   • Commercial web site
   • Education web site
   • Entertainment web site
   • News web site
   • Organizational web sites
   • Personal web site
2. Analysis Phase
   During the analysis phase we strive to determine what the web site will look like and what information will be presented. This process is largely information gathering and is usually done in a face-to-face meeting. We often review competitor web sites, review web design layouts, and determine the target audience. At the end of the analysis phase SSCI will understand the purpose, the web sites requirements, and will have a general idea of web designs.
3. Template Design Phase
   During the prototype design phase, Sanders Software will create a design template for review. The templates are placed into a simple HTML page that clients can call up in a browser and view like they would in a full working web design.
4. Review of Template Design Phase
   At this point the client will be able to review the template design and request any desired changes.
5. Development Phase
   Once a web site design has been approved by the client Sanders Software can begin the web site development.
6. Testing Phase
   The web site development has completed and it is time for testing. Testing is done to ensure the web site is fully functional within all main browsers (Internet Explorer, Firefox, Opera, Safari, Google Chrome) and there are no bugs.
7. Release Phase
   Testing has completed and the web site is ready to be released to the world. At this point depending on the client Sanders Software will either set move the web site to its web host or pass it along to the client’s web host.
8. Search Engine Optimization (SEO) Phase
   We will apply the appropriate keywords and title tags to each page to ensure as high a page rank as possible. We will also submit your web site to all the major search engines and start the web traffic monitoring via Google Analytics.
9. Maintenance Phase (Optional)
   As time rolls on there is often information and/or section within the web site that require updating. There may also be new web pages or new information that needs to be added to the web site. At this stage Sanders Software will provide the required changes.

Website Hosting

Your website needs dependable hosting to remain profitable. Sanders Software web hosting is known for its world-class uptime and support, the foundation our clients need to succeed in the online world. Web hosting features include:

• Secure FTP for fast and reliable file transfers
• Web-based email, including the convenience of email forwarding
• Shopping cart supportive software
• Extensive and detailed web statistics to track your site’s success

Email Hosting

Whether your business uses Outlook, Blackberry, or just about any other email client or device, you'll always have access to your email - delivered where you want it, the way you want it. Includes firewall, spam, and virus protection.

• Use your own email client
  Works with your favorite desktop software like Outlook, Thunderbird, Entourage, or any POP/IMAP client.
• Access from anywhere with webmail
  Login from any internet connection to send and receive mail or manage your calendar and tasks.
• On Your Mobile
  Ability to check your mail on your BlackBerry, iPhone, Windows Mobile, Android, or other mobile device.
• Security and Spam Filtering
  - Intuitive spam filtering and attachment scanning
  - Automated email back-up and recovery

Microsoft Exchange Hosting

Microsoft Exchange 2010 is a hosted application and messaging tool that makes collaboration easy for e-mail messages, calendars/schedules, contacts and tasks. All communication can be unified over the Network through Microsoft Outlook, mobile phones such as the iPhone or the Blackberry via Internet Browser.

Because Exchange coordinates your email from one centralized network location, you can check it from any PC with an Internet connection by providing your username and password. This allows you to keep your email and calendar schedule intact from any location.

Members of your business and organization will have constant, easy access to their business communication and scheduling via Sanders Software Exchange hosting. This is great for employees who work remotely, travel regularly or just need quick, easy, and well-organized access to their business communication.

New Features of Microsoft Exchange 2010

• Multi-mailbox search: Beneficial to the e-discovery process, Exchange 2010 users can perform searches across multiple users’ mailboxes.
• Database availability groups (DAG): These groups allow you to designate multiple servers to host copies of individual databases, which are no longer server-specific.
• Voice mail transcription: In addition to receiving a voice mail message as an email attachment (circa Exchange 2007), Exchange 2010 users will also receive their voice mails in text form via the use of a speech recognition program.
• Personal mail archive: Each user can have two mailboxes – one primary and one archived. This allows users to keep their primary mailboxes organized and uncluttered.
• Database-level failover: With Exchange 2010, failures will only affect single databases, as opposed to entire servers containing multiple databases.

Website Maintenance Services

Once a new website design is live, the project has not ended, but rather the needs of the site have changed. Keeping your new site fresh, accurate, and working well will maintain your company’s strong online presence while increasing visitors and activity. Website maintenance is key to the ongoing success of your website.

Internet trends and technologies are constantly evolving and your business is growing. Sanders Software website maintenance plans ensure your site evolves with the changing demands.

Typical website maintenance includes:

• Site content updates:
  By keeping your website fresh, customers will visit frequently to check out what’s new. And as your company grows, so will your site. Your company information will need updated, relative industry news will need to be added, and old articles will need to be properly archived. With the expansion of content and the correct archiving of outdated material, your site’s position in search engine rankings will improve. Website maintenance will encourage repeat visitors, increase customer activity, and ultimately enhance your site’s search engine rankings.
• Product/Service updates:
  New products and services will need to be added, prices will change, and old products and services will need to be removed. By keeping your products and services up-to-date with website maintenance, you leverage your online business above the competition.
• Interactivity maintenance:
  With the ever-evolving technologies in the web world, a website begins to look and act old if the interactive website components are not consistently updated. If your site’s development pieces are not working properly on all browsers, you’ll lose customers and weaken your online reputation. Website maintenance fine-tunes your site to ensure your website interactivity is working properly. The successful interactivity of your website will help to market your products and services while capturing new clients.
• Overall site improvements:
  Your website’s most reliable performance appraisal is the one you receive from customers visiting your site. Questions, comments, complaints, and suggestions generated from site visitors provide indispensable feedback to improve your site. With website maintenance, you can use these suggestions to enhance your site and your online performance.
• Internet Marketing/SEO maintenance:
  The ever-growing need of community development, online marketing, strategic web promotion, and regular creative improvement are regarded as vital tools to increase visitors and activity. The most trusted and cost-effective strategy to get your business online is search engine optimization (SEO) website maintenance packages. Sanders Software markets your site by identifying the most commonly searched keywords for your industry, giving you monthly reports to analyze your search engine ranking, synchronizing all the SEO changes with search engines indexing process, and more. We review your campaign and internet marketing efforts regularly, tweaking them as necessary, to give you outstanding results.

Search Engine Optimization (SEO) & Internet Marketing

The foundation of any profitable internet marketing campaign is a fundamentally-sound and optimized website. Search engine optimization is by far the best way to maintain a stream of free, qualified traffic flowing to your website.

Search engines are the gateway through which potential customers find your product. Placement in the top ten rankings for relevant keywords is crucial for any business wishing to continue being competitive in the 21st century. After implementing a customized, well-researched and executed search engine optimization campaign, your business will see a influx of new leads.

The steps we take to optimize your website:

• Keyphrase Research and Identification
  The most relevant and specific keyphrases are selected, based on your existing analytics data (if available), competitor’s meta tags, and keyword discovery tools.
  
  Sanders Software then chooses the best keyphrases relevant to the competitiveness of your search market.
• Title and Meta Tag Optimization
  Next, Sanders Software implements your researched keyphrases in the necessary places on your site. One of the most important locations for your keyphrases is within your titles. We determine a hierarchy for the pages in your site, placing the more general keywords on pages with the most links.
  
  Although Meta description tags (the descriptions under search results) don’t affect your site’s ranking in search engine results, they need to be well-written and enticing to encourage people to click onto your site.
• Website Submittal to Search Engines
  Once your site is optimized, we submit your site to major search engines using XML sitemaps. It typically takes 2 to 4 weeks before they index your site completely.
• Link building
  Search engines measure the importance of each website through the number and quality of inbound links the site receives. Relevant inbound links can do wonders for search engine rankings.
• Web Analytics
  Our web analytics report will detail many areas of information to show both results and progress. This data will show your search engine rankings climb and the results will slowly become a reality. If your website is properly structured, you will see the online forms being filled out and the phones starting to ring.

Our Portfolio

Below is a sample of some of Sanders Software's recent web development work.

	Company Name: AAKC Moving & Storage Business Type: Moving & Storage Website: www.aakcmoving.com
	Company Name: Action Potential Business Type: Personal Trainer Website: www.actionpotentialks.com
	Company Name: African Finance and Economics Association (AFEA) Business Type: Professional Association Website: www.afea.info
	Company Name: Air Filter Plus, Inc. Business Type: Air Filtration Products and Services Website: www.airfilterplus.com
	Company Name: All-Pro Services, Inc. Business Type: Emergency Service Cleanup & Disaster Recovery Website: www.all-proinc.com
	Company Name: Anderson, Skubitz & Coryell, PLLC. Business Type: Law Firm Website: www.andersonskubitz.com
	Company Name: Anything Aquatic Business Type: Custom Fountains, Streams, Ponds, and Waterfalls Website: www.anythingaquatic.com
	Company Name: Anytime App (in association with The University National Bank) Business Type: Home Loans Website: www.anytimeapp.com
	Company Name: Association for the Advancement of African Women Economists (AAAWE) Business Type: Non-profit Website: www.aaawe.org
	Company Name: Banc Card Business Type: Credit Card Processor Website: www.banccardus.com
	Company Name: Barber Emerson, L.C. Business Type: Law Firm Website: www.barberemerson.com
	Company Name: Branson KOA & Chastain Convention Center Business Type: KOA Campground Website: www.bransonkoa.com
	Company Name: Bureau of Lectures & Concert Artists, Inc. Business Type: School Assembly Programs Website: www.assemblyline.com
	Company Name: Cardinal Pointe Apartments, LLC Business Type: Apartment Complex Website: www.cardinalpointeapts.com
	Company Name: The Chinese Acrobats Business Type: School Assembly Program Website: www.thechineseacrobats.com
	Company Name: City of Wellsville, KS Business Type: City Portal Website: www.cityofwellsvilleks.org
	Company Name: Cooper's Cause Foundation Business Type: Charitable Foundation Website: www.cooperscause.com
	Company Name: Corporate Lake Estates Business Type: Office Suite Rental Website: www.corporatelakes.com
	Company Name: Dance Gallery Business Type: Dance Studio Website: www.lawrencedancegallery.com
	Company Name: Deaerator Solutions, LLC Business Type: Deaerator parts and repair Website: www.deaeratorsolutions.com
	Company Name: Douglas County Special Olympics Business Type: Special Olympics Website: www.dcsojayhawks.org
	Company Name: Eagle Ridge Apartments Business Type: Apartment Complex Website: www.eagleridgeku.com
	Company Name: FarmBooks Accounting Software Business Type: Accounting Software designed specifically for farmers and ranchers Website: www.farmbooksaccounting.com
	Company Name: Green Globe Insulation, Inc. Business Type: Insulation Services Website: www.greenglobeinsulation.com
	Company Name: Hornet Residential Business Type: Apartment Rentails Website: www.hornetresidential.com
	Company Name: Jim Dawson, Accounting for Farms Business Type: Accountant Website: www.agtaxman.com
	Company Name: The Journal of African Development Business Type: Ecomonic Journal Website: www.jadafea.com
	Company Name: Kansas Advocates for Better Care (KABC) Business Type: Non-profit Website: www.kabc.org
	Company Name: Kansas City Deaerator Company Business Type: Manufacturer of deaerators for power plants Website: www.deaerator.com
	Company Name: Kansas City Equipment Company Business Type: Manufacturer's Representative Website: www.kansascityequipment.com
	Company Name: Kansas Coalition Against Sexual & Domestic Violence (KCSDV) Business Type: Coalition Website: www.kcsdv.org
	Company Name: Landmark Lighting of Kansas City Business Type: Landscape Lighting & Fixtures Website: www.landmarklightingkc.com
	Company Name: Lawrence Apartment Association Business Type: Association Website: www.lawrenceapartmentassociation.com
	Company Name: Lawrence Lions Alumni Association Business Type: Alumni Association Website: www.lawrencelionsalumniassociation.com
	Company Name: Lawrence Opinions Business Type: Opinion Blog Website: www.lawrenceopinions.com
	Company Name: Lifestyles in Nutrition Business Type: Nutritionist Website: www.lifestylesinnutrition.com
	Company Name: Meadowbrook Estates Apartments Business Type: Warrensburg, MO Apartments Website: www.meadowbrookest.com
	Company Name: Offsite SAN Business Type: Secure Online Data Backup & Recovery Website: www.offsitesan.com
	Company Name: Pet World Lawrence Business Type: Pet Store Website: www.petworldlawrence.com
	Company Name: Pro Sitters Home Health Business Type: Care giving Services Website: www.prosittershomehealth.com
	Company Name: River Mill Woods Business Type: Furniture Maker Website: www.rivermillwoods.com
	Company Name: Showpro Audio Business Type: Audio visual and lighting event services Website: www.showproaudio.com
	Company Name: Sizzors Salon and Spa Business Type: Salon and Spa Website: www.sizzorsinc.com
	Company Name: Steel Toe Tennis Shoes Business Type: Safety Footwear Website: www.steeltoetennisshoe.com
	Company Name: Strategic Outlooks LLC Business Type: Business Consulting Firm Website: www.strategicoutlooks.net
	Company Name: Stumbo Hanson, LLP Business Type: Law Firm Website: www.stumbolaw.com
	Company Name: Water Systems Engineering, Inc. Business Type: Water Consulting and Design Laboratory Website: www.h2osystems.com
	Company Name: Willowridge Landscape Company. Business Type: Landscape Design Website: www.willowridgelandscape.com
	Company Name: The University National Bank Business Type: Bank Website: www.unbank.com

Website Development Frequently Asked Questions

See below for answers for common website questions. If you don't see an answer to your question below, feel free to contact us.

• Will you set up a site using a design I created?
• Can you setup a site where I make site updates online?
• Can you create an online e-commerce/shopping cart store?
• How long will my website project take?
• What does a website cost?
• What additional costs go into creating a website?
• Can you help me set up my domain, hosting, and email?
• Can you help me maintain my site once completed?
• Do you do SEO (Search Engine Optimization)?

Will you set up a site using a design I created?

Absolutely. We will work with you to create a site which matches your design as closely as possible.

Can you setup a site where I make site updates online?

Yes, we have created a number of Content Management System (CMS) sites using the platforms of Joomla and Wordpress. Both platforms have online administration built-in. This means you can update your website anytime, anywhere and from any computer!

Can you create an online e-commerce/shopping cart store?

Yes, we can design and setup ProductCart shopping cart stores. ProductCart is a feature-rich, PA-DSS validated (for PCI compliance), robust shopping cart program used by thousands of businesses to sell online.

How long will my website project take?

This depends on the type of site being built. See below for estimates of time for each type.

• Static site (standard HTML with no database): We usually estimate 2-4 weeks from start to finish for a basic site.
• Dynamic CMS site (Joomla or Wordpress): A CMS site typically takes a little more than a month from start to finish.
• Dynamic e-commerce site (ProductCart store): A ProductCart store can take as long as two months to develop. This can be less depending on the size of the product catalog being built for the site (i.e., number of products, categories, product options, etc.).

What does a website cost?

Standard HTML website cost between $500 - $1500 depending on the design, number of pages, and amount of content being added.

CMS sites cost between $800 and $1500 depending on the number of features/add-ons (i.e., membership area, calendar, blog, etc.)

ProductCart shopping cart sites cost between $800 and $2000 depending on the size of the product catalog being created.

What additional costs go into creating a website?

Here is a brief overview of what you may also pay in addition to the cost of our web design/development.

• Web hosting
  We provide hosting services for $375 a year. Services include:
  
  • No bandwidth or storage restrictions
  • Daily site backups
  • Technical support available 24/7
  • General site monitoring (security)
  
  
• Domain registration
  GoDaddy currently charges around $10 for domain registration for the year. You can get discounted rates for the more years you signup (i.e., 5 years).
  
  
• Payment processors (for e-commerce stores)
  There are a variety of payment processors out there, and they each charge fees. You can check the sites for common ones listed below:
  • PayPal
  • Authorize.net
  
  
• Secure (SSL) certificates (for e-commerce stores)
  You will only need SSL on your site if customers enter in their credit card information on your site (i.e, you use Authorize.net as a payment processor). You do not not need an SSL certificate if you use PayPal as your payment processor.
  
  GoDaddy currently charges around $70 per year for SSL certificates. You can get discounted rates for the more years you signup (i.e., 3 years).

Can you help me set up my domain, hosting, and email?

Yes. We will guide you through the entire process of putting your website online.

Can you help me maintain my site once completed?

Yes. Many of our customers prefer for us to update the site for them. Just send us an email with the details of your update and we'll get it done ASAP.

Do you do SEO (Search Engine Optimization)?

Yes. Learn about our SEO services here.